How do we talk about doing change in an incremental way?

I gave a chat to the BACG Community of Practice two weeks ago on an idea that’s flowed out of my thinking here.

Take a look at the deck here, and let me know what you think of it.

The group was interested in the idea, but fairly unified in opposing the nomenclature of “offramps” - because they felt it suggested that the transformation might stop.

To me, that’s the idea. What do you think??