I gave a chat to the BACG Community of Practice two weeks ago on an idea that’s flowed out of my thinking here.
Take a look at the deck here, and let me know what you think of it.
The group was interested in the idea, but fairly unified in opposing the nomenclature of “offramps” - because they felt it suggested that the transformation might stop.
To me, that’s the idea. What do you think??
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